I can’t believe I’m saying this, but I’ve started using an actual alarm clock to wake me up? I don’t remember the last time I used one. Maybe Elementary school? Middle? Honestly, I’ve never really been into them. Is anyone? The loud chaotic noise jolting you from a very cozy sleep.. not cute!

I’m really into my Loftie. I don’t even want to call it an alarm clock, because it does so much more than what you’d think an alarm clock should do. It’s also v cute. Loftie’s goal is p simple, to help people stop using their phone’s as alarm clocks. In a world where we literally can’t get away from our phones, miss Loftie is truly a godsend. It’s become a part of my nightly routine to plug in my phone away from my bed. I think as creatives it’s sometimes hard for us to slow down and turn off, and having a product that assists with that is extremely helpful. There are a ton of non-alarming sounds that you can choose from for the Loftie to wake you up; my absolute fav part about the Loftie is that it wakes you up slowly, with its two-phase alarm. If you’re unable to wake up during the first alarm, Loftie will snooze for 9 minutes and fully wake you up after with another cute melodic sound!

Loftie also features meditation sessions to listen to, sleep sounds to help you fall asleep (my faves are brown noise, and gray noise). She also has a bluetooth speaker! Listening to music in the mornings before, and during work, has become a part of my daily routine. The team at Loftie will also donate 5% of your purchase to any charity of your choice. Also not gonna lie, the Loftie looks cute as f*ck on my window sill.

For helping us shut off the noise, and get our asses in and out of bed, Loftie is #SHITWELIKE.

Learn more here, and use code ‘BRUNCHCLUB’ on the site to get 15% off your v own first Loftie babes.